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Tuesday, 10 February 2015
Monday, 9 February 2015
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Friday, 6 February 2015
Introduction
I'm Liew Kwan Chuan from Faculty of Advertising Design, Multimedia University, the purpose of this blog is to show my final year projects. The title of the brand that I've chosen is "Walk Me Home".
Walk Me Home is a public service announcement where the purpose is to save the life of the strays roaming around the streets, getting them a new home and life as well as educating the public to let them understand more about the strays.
The main problem that this campaign are facing would be that people nowadays tend to look for high quality purebred as pets and wouldn't feel interest with the strays due to their breeds.
With "Walk Me Home", it will helps to gain adoption rate by promoting the benefits of having a stray as a pet and so on. Below are the link to my situation analysis and my personal details.
Situation Analaysia :Situation Analysis
Personal Details:
Name: Liew Kwan Chuan
ID : 1112700343
Course Code: MAD 3123
Year: 2014/15
Email: kcliew6205@gmail.com
Walk Me Home is a public service announcement where the purpose is to save the life of the strays roaming around the streets, getting them a new home and life as well as educating the public to let them understand more about the strays.
The main problem that this campaign are facing would be that people nowadays tend to look for high quality purebred as pets and wouldn't feel interest with the strays due to their breeds.
With "Walk Me Home", it will helps to gain adoption rate by promoting the benefits of having a stray as a pet and so on. Below are the link to my situation analysis and my personal details.
Situation Analaysia :Situation Analysis
Personal Details:
Name: Liew Kwan Chuan
ID : 1112700343
Course Code: MAD 3123
Year: 2014/15
Email: kcliew6205@gmail.com
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